Herriman Howl returns Oct. 5 with a dinosaur zone, 30 business booths and a 7,800 crowd projected

Herriman Howl runs Monday, Oct. 5 from 5 to 8:30 p.m. at J. Lynn Crane Park & Plaza, 12998 S Fort Herriman Pkwy, with free admission and activities, the city states 1. Lone Peak Herriman Emergency Room is the presenting sponsor 1.

The featured attraction this year is Jurassic Junction, a dinosaur area with a meet-a-dinosaur station, a T-Rex slide and a dino dig 1. The Creature Encounter Zone brings reptiles and other animals from Scales and Tails, and a Monsters & Minions train ride runs through the event 1. The city also lists a skeleton scene contest, a Zoltar fortune-telling booth, printed green-screen photos, a DJ dance party, pumpkin decorating while supplies last, a dog costume contest, and roaming stiltwalkers and a snake charmer 1. Around those, it lists trick-or-treating and games at local business stations, an artisan vendor market and food trucks 1.

The city's 2026 sponsorship guide tells prospective sponsors to expect 7,800 people at the Oct. 5 Howl, the largest attendance figure in its event table 2. The equivalent guide for last year's event projected 5,000 to 7,000 people for the Oct. 6, 2025 date 3. The registration page for this year's business booths says the city is expecting "over 7,500 guests again this year" 4.

Businesses take part through 30 booth spaces at Crane Park, at $70 each, that registration page states 4. The booths are not a sales channel: each business must hand out at least 2,000 pieces of candy or run a free activity or game, goods and services may not be sold from the spaces, setup runs 2:30 to 4:30 p.m., and each 12-by-12 space has no power 4. Booth holders can decorate to the event's dinosaur or cursed jungle themes 4. Vendors who want to sell are routed to the artisan market, which the registration page says Good4Life Markets coordinates 4; that market operator lists October 5 among its 2026 market dates and gives a Herriman address on its site 5.

The city covers part of the night with sponsorship sales. The 2026 guide prices the presenting sponsorship at $3,000, three gold supporting sponsorships at $1,000 each, the dog costume contest sponsorship at $800 and the green screen sponsorship at $1,000 2.

Event questions go to the city's events manager, Lorren Mitchell, at 801-446-5323, the event page states 1. Neither the event page nor the booth registration page lists a rain date 14.

Sources: 1 City of Herriman, "Herriman Howl" event page — https://www.herriman.gov/herriman-howl 2 City of Herriman, "Herriman City Sponsorships 2026" (PDF), event attendance and sponsor price table — https://herriman.gov/uploads/files/6288/Herriman-City-Sponsorships-2026-r1-29-26.pdf 3 City of Herriman, Sponsorship Opportunities Guide 2025 (PDF), event attendance table — https://www.herriman.gov/uploads/files/5220/Herriman-City-Sponsorship-Opportunities-Guide-rv2-13-25-1.pdf 4 Herriman Howl business booth registration page (Stride Events) — https://strideevents.com/herriman-howl-vendor-booths/event-information 5 Good4Life Markets, 2026 market dates and contact page — https://good4lifemarkets.com/